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Marketing
(MRKT)
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MRKT200
INTRODUCTION
TO MARKETING
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3 sh
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Introduction
to the business function that directs the distribution of
goods and services from producer to consumer.
Managerial viewpoint with consumer demand as
guiding force is stressed in four basic areas of the
marketing mix: produce,
place, price, and promotion.
Adequacy and efficiency of American marketing are
considered along with the social and economic aspects of
marketing.
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MRKT300
CONSUMER
BEHAVIOR
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3 sh
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Introduction to the
underpinnings of effective persuasion by examining
buying units (e.g., people, family, businesses, and
organizations) and the exchange processes involved in
acquiring, consuming, and disposing of goods, services,
experiences, and ideas. Concepts and research
methods from marketing and the social and behavioral
sciences are applied to describe and understand decision
processes in the context of the global marketplace.
Students examine how marketers use consumer data,
including demographics, psychographics, geography and
usage patterns, in product development, service,
promotion, pricing, and distribution channels.
Prerequisite: MRKT200 |
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MRKT305
INTERNET
MARKETING AND e-COMMERCE |
3 sh |
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Introduces internet marketing
as a rapidly changing tool in marketing. Students
examine successful methods for online businesses, learn
in what situations each is applicable and learn
strategic marketing methods for each model. In addition
to theory, there is a strong applications component to
this course, including email, landing pages,
autoresponders, web-generated databases, search and
banner ads, and metatags that make web pages more
attractive to search engine spiders.
Prerequisite: MRKT200 |
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MRKT410 __ MARKETING
RESEARCH |
3 sh |
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Reinforces and extends student
knowledge of the theory and application of marketing
research. Students will learn how to conduct marketing
research (i.e., the systematic and objective process of
generating information to aid in making marketing
decisions). They will identify what information is
required, design the best method for collecting
information (both online and off), manage and implement
the collection of data, analyze the results and
communicate the findings and their implications.
Prerequisite: MRKT200 and MATH107 or
another basic statistics course. |
Updated: 11/17/2008
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