Entrepreneurship Concentration

The Entrepreneurship Concentration is now available at
Lock Haven and Clearfield Campuses

 REQUIRED COURSES

  • ENTREPRENEURSHIP (MANG317)

    • Examines the theory and application of launching successful new business ventures.  Students will learn how to evaluate new business ideas, conduct research on their ideas, create a business plan, solicit funding, structure the new venture, test it, and launch it.  They will also learn different exit strategies for entrepreneurs and how to evaluate them. 
  • SMALL BUSINESS MANAGEMENT  (MANG350)

    • Designed to help students develop realistic knowledge and practical skills needed to think and operate as a successful small business practitioner. Management-process skills critical to successful performance will be covered. 
  • ENTREPRENEURIAL & SMALL BUSINESS MARKETING (MRKT310)

    • Introduces students to the analysis and practice of marketing with limited financial and human resources. Students will learn theory and applications in recognizing opportunities, strategizing, testing, and rolling out launches, as well as marketing their new product or service to banks, venture capitalists, and other potential sources of funding. They will also learn to utilize a wide variety of appropriate no- or low-cost marketing tools. 

ELECTIVES (Select 2 from the following options)

  • HUMAN RESOURCE MANAGEMENT (MANG320)

  • STRATEGIC SUSTAINABILITY  (MANG345)

  • SOCIAL ENTREPRENEURSHIP (MANG355)

  • SMALL BUSINESS FINANCE AND ACCOUNTING (MANG360)

  • INTERNATIONAL BUSINESS (MANG425)

  • INTERNET MARKETING AND E-COMMERCE (MRKT305)

  • BEHAVIORAL PRICING (MRKT405)

  • MARKETING RESEARCH (MRKT410)

 

TOP
©