Below are listed some careers that graduates of the
Communication Media major
at Lock Haven University of Pennsylvania would be qualified to enter.

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Public Relations

 

Advertising

 

Magazines

 

 

Newspapers

 

Broadcasting
(Radio and Television)

 

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Public Relations

Possible careers for graduates of the Public Relations-Advertising emphasis with a special interest in public relations

Our program is designed to train students as analysts, creative thinkers, writers, planners and policy makers in public relations. The field of public relations can be understood as a way of communicating the value, services, product. or mission of an organization to the public as well as getting feedback from the public. Most employers recognize seven broad areas of public relations: (1) special events planning, (2) media use, (3) public speaking, (4) fundraising, (5) programming, (6) research, and (7) writing or editing. Career opportunities in public relations include entry-level positions in corporate relations, public opinion research, nonprofit and education fundraising, political campaigning and trade association lobbying.

Sample job titles for public relations emphasis graduates

Account Associate

Account Coordinator

Account Executive

Account Manager

Advertising Manager

Alumni Relations

Associate Account Executive

Broadcaster

Chief of Staff

Communications Assistant

Communications Specialist

Community Relations

Copy Editor

Copy Writer

Corporate Designer

Event Coordinator

Graphic Designer

Human Resources Recruiter

Illustrator

Information Coordinator

Inside Sales Representative

Legislative Aide

Lobbying Organizer

Market Research Interviewer

Market Researcher

Marketing Assistant

Marketing Coordinator

Media Relations Coordinator

Merchandise Account Representative

Package Designer

Political Campaign Worker

Promotion Coordinator

Public Affairs Coordinator

Public Information Specialist

Public Relations Assistant

Publications Designer

Publications Representative

Reporter

Sales Coordinator

Specialty Publishing Assistant

Sports Information Director

Teacher

Talent Representative

Typeface Designer

Web Designer

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Advertising

Possible careers for students taking the Public Relations-Advertising emphasis with a special interest advertising

Advertising is designed to educate students about the role of advertising, public relations and marketing communication in business and in the social and economic orders. The advertising emphasis seeks to acquaint students with advertising in a variety of contexts and from a number of different viewpoints. It attempts to explain why businesses and others use advertising as a form of communication: how advertising affects the mass media; how advertising is used by consumers in making buying decisions; how advertising is controlled and regulated; and what effects advertising has on the economy. People who work in advertising include artists, statisticians, writers, psychologists, salespeople, researchers, designers, managers, account planners, analysts, and others. Studying advertising will not train the student in any one of the specialized skill areas, but will give the students an overall understanding of how these skills are brought together and used to help solve advertising communication problems.

Sample job titles for  advertising emphasis graduates

Account Executive

Account Manager

Account Planner

Actor

Advertising Acct Exec

Advertising Assistant

Advertising Coordinator

Advertising Services Rep

Advertising Sales

Affiliate Ad Sales Assistant

Agency Media Buyer

Assistant Account Executive

Assistant Consultant

Assistant Media Planner

Brand Manager

Broadcaster

Communications Assistant

Communications Specialist

Consultant

Copy Writer

Creative Director

Designer

Development Specialist

Director of Programs

Director of Sales and Marketing

Direct Marketer

Editor

Entertainment Coordinator

Event Marketing

Event Coordinator

Graphic Designer

Graphic Production Coordinator

Human Resources Recruiter

Illustrator

Information Officer

Legislative Aide

Legal Assistant

Lobbying Organizer

Market Researcher

Marketing Assistant

Marketing Analyst

Marketing PR Specialist

Marketing Recruiter

Media Planner

Media Researcher

Media Specialist

Member Relations Manager

Package Designer

Pharmaceutical Sales Rep

Production Advertising

Promotion Manager

Public Affairs Coordinator

Public Information Specialist

Public Relations Assistant

Publications Designer

Publications Representative

Research Director

Sales Associate

Senior Account Executive

Strategic Planner

Visual Purchasing Coordinator

Volunteer Service Coordinator

Website Designer

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Magazines

Possible careers for students taking the Print Journalism emphasis with a special interest in magazines.  Students interested in working at a magazine after they graduate receive instruction in information gathering, analysis of information, writing, and editing. These graduates typically would begin their careers as reporters, writers, copy editors, or layout and design specialists.

Sample job titles for magazines graduates

Assistant Manager

Assistant Media Planner

Associate Editor

Associate Producer

Asst. Account Executive

Communication Administrator

Communication Specialist

Copy Editor

Development Specialist

District Manager

Editor in Chief

Editorial Assistant

Writer

Features Intern

Flight Attendant

Graphic Designer

Library Assistant

Marketing Support Specialist

Media Relations Specialist

Music Editor

Online Coordinator

Photo Editor

Photographer

Production Assistant

Promotions Assistant

Proposal Writer

Public Relations Assistant

Publishing Intern

Reporter

Researcher

Sample Coordinator

Script Writer

Talent Coordinator

Technical Communicator

Website Coordinator

Website Editor

Educational Program Specialist

 

 

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Newspapers

Possible careers for students taking the  Print Journalism emphasis with a special interest in newspapers.  This emphasis is designed to help students prepare for careers in newspapers, news services, and other employment areas that require expertise in information gathering, analysis of information, writing, and editing. Newspaper graduates typically begin their careers as reporters, writers, copy editors, or layout and design specialists.

Sample job titles for  newspapers graduates

Advertising Representative

Assistant Media Planner

Associate Editor

Associate Producer

Asst. Account Executive

Communications Administrator

Communications Specialist

Contract Web Editor

Corporate Marketing Specialist

Development Specialist

Director of Operations

Educational Program Specialist

Library Assistant

Marketing Support

Media Relations Specialist

Music Editor

Online Coordinator

Photo Editor

Production Assistant

Program Coordinator

Promotions Assistant

Proposal Writer

Public Information Assistant

Recruitment Adv. Specialist

Reporter

Script Writer

Sports Copy Editor

Staff Photographer

Technical Writer

Web & Technology Coordinator

Writer

 

 

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Broadcasting (Radio and Television)

Possible careers for graduates of the Broadcast Media emphasis

This emphasis is designed to educate students for careers in gathering, analyzing, and delivering the news in radio and television. It helps students develop and hone their skills in media writing, news production and performance, creative and critical analysis, and it provides them with a professional course of study in the theory and practice of broadcasting. Traditional programming, management, sales, and on-air opportunities in television, radio, and film are supplemented by opportunities in cable, corporate communications, production and post-production, web, and other new communications technologies.

Sample job titles for  broadcast media graduates

Announcer

Assistant Account Executive

Assistant Campaign Manager

Assistant Editor

Assistant Producer

Associate Producer

Associate Director

Audio Operator

Board Operator

Booking Agent

Broadcast Meteorologist

Broadcast Technician

Columnist

Communications Manager

Congressional Staff Member

Continuity Writer

Digital Media Producer

Director

Disc Jockey

E journalist

Editorial Assistant

Film Editor

Legislative Correspondent

Lighting Director

Media Manager

News Anchor

News Director

News Reporter

Online Web Master

Operations Assistant

Press Secretary

Producer

Production Assistant

Production Manager

Program Director

Program Manager

Programming Assistant

Project Manager

Promotion Writer and Producer

Promotions Assistant

Public Affairs Specialist

Public Relations Associate

Publicity Director

Radio or TV Reporter

Research Analyst

Sales Coordinator

Sales Representative

Scriptwriter

Senior Video Production Coordinator

Sound Mixer

Special Effects Specialist

Sports Announcer

Sports Director

Station Manager

Talent Agent

Technical Writer

Telecommunications Specialist

Television Reporter

Tour Coordinator

Traffic Manager

Video Floor Manager

Video Graphics Artist

Video Journalist

Video Recording Technician

Web Designer

Writer

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