Small Business Development Center (SBDC)
Top 10 Reasons
The Entrepreneurship Concentration in LHU’s Business Administration Major
- Examines the theory and application of launching successful new
business ventures. Students will learn how to evaluate new
business ideas, conduct research on their ideas, create a business plan,
solicit funding, structure the new venture, test it, and launch it.
They will also learn different exit strategies for entrepreneurs and how
to evaluate them.
SMALL BUSINESS MANAGEMENT (MANG350)
- Designed to help students develop realistic knowledge and practical
skills needed to think and operate as a successful small business
practitioner. Management-process skills critical to successful
performance will be covered.
ENTREPRENEURIAL & SMALL BUSINESS MARKETING (MRKT310)
- Introduces students to the analysis and practice of marketing with
limited financial and human resources. Students will learn theory and
applications in recognizing opportunities, strategizing, testing, and
rolling out launches, as well as marketing their new product or service
to banks, venture capitalists, and other potential sources of funding.
They will also learn to utilize a wide variety of appropriate no- or
low-cost marketing tools.
ELECTIVES (Select 2 from the following options)
HUMAN RESOURCE MANAGEMENT
- Management of human resources is a primary function of all
managers. Emphasis is placed on personnel processes necessary to comply
with laws and regulations, and improving labor utilization and productivity.
ENTREPRENEURSHIP (Coming in 2011)
- The course adds an international emphasis to the student's
knowledge of the principles of economics and various management concepts. Using
a global business perspective, the course integrates functional management
courses such as accounting, finance, marketing and personnel.
INTERNET MARKETING AND
- Introduces internet marketing as a rapidly changing tool in
marketing. Students examine successful methods for online businesses, learn in
what situations each is applicable and learn strategic marketing methods for
each model. In addition to theory, there is a strong applications component to
this course, including email, landing pages, autoresponders, web-generated
databases, search and banner ads, and metatags that make web pages more
attractive to search engine spiders.
- Reinforces and extends student knowledge of the theory and
application of marketing research. Students will learn how to conduct marketing
research (i.e., the systematic and objective process of generating information
to aid in making marketing decisions). They will identify what information is
required, design the best method for collecting information (both online and
off), manage and implement the collection of data, analyze the results and
communicate the findings and their implications.
INTERPERSONAL & LEADERSHIP
- An introduction to the fundamental interpersonal skills of
empathy, assertion, and negotiation and integrates these skills into the
leadership skills of planning, organizing, leading, communicating, controlling,
and assessing. Students read articles both on basic communication skills and
the skills of leadership such as decision-making, team building, conflict
management, and personal influence. They accomplish projects, which assess
and develop their skills in each of these areas. Students receive feedback
from their peers and the instructor on interpersonal and leadership skills.