Faculty Profile

Dr. Marlene Jensen

mjensen1@lhup.edu | 226 Akeley, Lock Haven, PA 17745 | (570) 484-3016


Doctorate of Business Administration – Marketing, (2007) Argosy University, Sarasota Florida

Masters of Business Administration – Marketing, Fordham University, New York City

Courses Most Commonly Taught: Introduction to Marketing, Consumer Behavior, Internet Marketing & eCommerce, Entrepreneurial & Small Business Marketing, Marketing Research, Behavioral Pricing

Courses Developed: Consumer Behavior, Internet Marketing & eCommerce, Entrepreneurial & Small Business Marketing, Marketing Research, Behavioral Pricing

Programs Developed: Marketing Concentration, Entrepreneurship Concentration (co-developed with Drs. Myers and Kurzynski)

Books Published:

Setting Profitable Prices – A step-by-step guide to pricing strategy without hiring a consultant. Published 2013 by John Wiley.

46 Ways to Raise Prices – Without losing sales. Published 2005

Pricing Psychology Report. Published 2003

Professional Presentations:

Jensen, M., Drozdenko, R., & Coelho, D. (2012, August). Incumbent price responses to an entrant: A re-examination of previous research. Symposium conducted at the Behavioral Pricing Conference, Wayne State University, Detroit MI.

Drozdenko, R. G., Jensen, M., & Coelho, D. (2012, January). Online search behavior: websites visited, products searched, perceived benefit and consumer characteristics. International Academy of Business and Public Administration Disciplines (IABPAD) Conference, Orlando FL.

Jensen, M., Coelho, D., & Drozdenko, R. (2011, August). Willingness to pay a premium for green products: Relationships with marketing communications and consumer psychographics. Behavioral Pricing Conference, Syracuse University. Syracuse NY.

Drozdenko, R.G., Coelho, D.R., & Jensen, M. (2011, May). Factors affecting the acceptance of new green products. Academy of Marketing Science Annual Conference. Coral Gables FL.

Drozdenko, R. G., Coelho, D., & Jensen, M. (2010, January). Roger’s factors affecting consumer acceptance of innovation: are they being implemented? International Academy of Business and Public Administration Disciplines (IABPAD) Conference, Orlando FL.

Areas of Areas of Expertise: Pricing (Pricing Strategy, Pricing Psychology); Marketing (Internet Marketing, Social Media Marketing, Consumer Behavior/Psychology); Entrepreneurship (Web-based Entrepreneurship, Media/Subscription-based Entrepreneurship)