If you like people and would enjoy a job with a lot of variety, consider majoring in Communication. This versatile program offers you specialized training to work in the mass media industries, in business, and in professional organizations. Through courses and extra-curricular activities, you'll develop the oral, written, and technical skills highly sought by employers; and you'll gain the knowledge and experience you'll need to be successful in a seemingly endless list of job opportunities . . . editor, reporter, sports broadcaster, radio announcer, human resources director, public relations practitioner, TV producer, advertising copywriter, corporate communication trainer, and more.
The program is flexible, with six specific tracks that will prepare you for a wide variety of communication careers. You'll also obtain a strong background in theoretical and critical literature necessary to continue to graduate school.
All students majoring in the program take four core courses that provide a solid foundation of study: Introduction to Communication, Introduction to Mass Communication, Cultural Studies in Mass Communication, and Communication Capstone Seminar. Then you may choose one or more tracks for specialized study, each supported by practical skills courses:
The Journalism Track
This track prepares you for a career in print and online newspapers and magazines such as a reporter, editor, publisher, speech writer and other fields where concise, factual writing is required. You will hone your news judgment ability and learn various writing styles such as feature writing, sports writing, magazine and opinion writing. You will also learn copy editing and media design skills.
The Electronic Media Track
This track will lead you to a broadcast career in television and radio. The courses are designed to give you knowledge of technology and software applications; production skills; writing, recording and editing experience; and on-air performance skills. You will be prepared to be a TV producer, radio DJ, sportscaster, reporter, videographer, production specialist and more.
The Advertising & Public Relations Track
This track prepares you for a career in advertising and public relations such as an advertising sales consultant, advertising designer, graphic specialist, public relations practitioner or writer for an advertising agency or public relations firm. You will learn how to develop ad and PR campaigns. This includes creative writing and design skills and market research methods.
The Communication & Culture Track
This track will give you a broad perspective on the diverse communication discipline. Courses introduce communication theory, research, critical thinking, cultural issues, and textual analysis techniques. This track provides a framework of knowledge that will prepare you for graduate level study in communication and related fields.
The Professional Communication Track
This track prepares you to function well across a range of professional settings and workplaces. Courses and experiences outside the classroom teach you to compose effective formal documents, deliver successful presentations, and lead productive teams. This track opens up opportunities for you to succeed in such fields as human resources, sales, corporate training, management, consulting, and higher education administration.
The Public Discourse & Performance Track
This track will nurture your ability to perform for audiences in varied public contexts. You will gain confidence as an effective oral communicator by learning about message formation, analysis, and impact and by developing control over your vocal and nonverbal communication tools. This track might lead to a career in motivational speaking, professional training and consulting, lobbying and political communication, ministry, performance for theater and entertainment media, and others.
You may participate in an internship for credit that will give you experience in real-life situations invaluable for future employment or for entrance into graduate school. Recent internships have included the NBC Nightly News with Brian Williams, WPVI-TV and Fox-TV News in Philadelphia, Williamsport Sun-Gazette and Citizen's Voice newspapers, Pittsburgh Pirates and Philadelphia Force sports production, Trenton Thunder Baseball public relations, Hershey Entertainment and Resorts, Sherman Advertising Associates, Switchback Public Relations and Marketing, XM Satellite Radio, Hershey Foods, Comcast SportsNet, Clear Channel Radio, Beholder Productions, RDF Media in New York, The Franklin Institute, BET Network, and more.
First Hand Experience
The campus newspaper, the Eagle Eye, is staffed entirely by students. You can join the staff your freshman year even if you don't have reporting experience. There are positions available for editors, staff reporters or photographers, ad sales representatives, financial manager and guest writers.
This TV news magazine program is produced entirely by students and is taped weekly in the modern TV studio. Here are some of the positions available for you: Anchor - news or sports Reporter - news, sports, entertainment, features Photographer, video editor Show host, performer Audio, VTR, graphics, camera operator Producer or director
You can have your own radio show with WLHU, the university's radio club. The format is left to our students' creativity and programs are broadcast daily on the Internet from 3 pm to 1 am.