Effective
Residence Hall Programming
Presented and compiled by Michael Heck,Student Life
Coordinator at Lock Haven University of Pennsylvania
The Goals of Programming
(from Blimling & Miltenberger 1990)
“So long as instruction and life do not merge in our colleges, so long as what the undergraduates do and what they are taught occupy two separate, air-tight compartments in their consciousness, so long will the college be ineffectual.”
-Woodrow Wilson
Levels of Programming
One-to-One Small Group Large Group
Roommate to Roommate Interest Groups Movies
Friend to Friend Forums Concerts
Friend to Foe Coffee Houses Picnics
Classmate to Classmate Team Events Barbecues
Staff to Student Tournaments Dances
Instructor to Student Lectures
Adapted from materials used at Central Michigan University and a workshop by Cathy Clark, UIUC Area Coordinator.
1. NEEDS ASSESSMENT: The procedures for finding out what programs are wanted needed, or useful
Use information you get from the interest surveys.
Make informal student contact - talk to people about what they are interested in, and most importantly, listen to what they say
Discuss interest at floor meetings.
Have students write out on noted cards during first floor meeting their hobbies, interests, skills, programs they would be willing to do for the floor.
Generate ideas for programs which may address floor problems or difficulties expressed by your residents
Common Problems with Needs Assessment:
Making assumptions abut what people want or need
Having predetermined programs in mind before doing a needs assessment
Assuming that our needs are identical to other people's needs
2. IDEA FORMULATION: Playing with everyone's ideas and options abut what programs would fit the assessed needs, then making an informed choice based on priorities and limits
Brainstorm - non-critically with high value placed on creativity
"Play" with ideas - loosen the mental locks and forget temporarily, about rules, practicality or being wrong
Compare and Contrast - to similar or related programs from this campus, other schools, other disciplines, etc.
Critically analyze ideas resulting in the choice of programs
Common problems with idea formation: most overlooked step and not enough time given.
Free Advice About Hidden Resources: Check Files, RHA, RDs,
3. PROGRAM PLANNING: Determining what needs to be done by when and whom
Make a checklist and an assignment sheet
People support what they help create
Timing is critical what you competing against?
Determine the goals, evaluation criteria and strategies to be used before
Follow up delegated responsibilities
shows you care
subtle pressure is helpful
some people need more support and structure than others
makes their role seem more important
you must role model appropriately
don't expect them to do as you say not as you do
ask for them to meet with you at set intervals to take off pressure
Don't assume things - space, vouchers, food service, equipment remember these are hurdles to jump not barriers
Common Problems:
Not enough people involved in planning stages
Tasks are delegated but no follow up is done to ensure completion
No one volunteers so the RA does everything
Too many details are left to the last minute and then things fall through
4. PUBLICITY: Determining effective strategies to inform people about the event, but, most importantly, to create a sense of enthusiasm and motivation in the audience
"Back to the Basics" - make sure that you cover the basics like who, what, when, where, why, and how much ($); also, methods like using the back of stall doors and making announcements at hall government and SCC meetings should be considered standard practice
Plan backwards from the date of the event - what publicity needs to be out for what audience by when
Tell the truth - do you read 8 1/2 x 11 white signs in the hallways? DO SOMETHING NEW AND CREATIVE!!!
See the attached "Ways To Advertise" sheet for new and creative ideas
Who are you trying to reach?! A good question to ask!
WORD OF MOUTH - still THE most effective advertising known to humankind - another one of those trite, but oh-so-true realities
Emphasize the benefits and value of the program
If you are not enthusiastic about the program, no one else will be - ask five people a day for two weeks prior to the event if they will be attending the program (yes, I'm totally serious!) - they will either say "yes" to get you off their back or they will be convinced that they won't want to miss such a good program
Common Problems with Publicity:
Lack of creativity
Poor location for advertising
Timeliness - no one will go to your program if the publicity goes up the day before the event
Depending totally on the written word - TALK YOUR PROGRAMS UP!!!
5. PROGRAM IMPLEMENTATION: Putting on the actual program
(Note: Murphy's Law has an incredible track record at this time)
Run through your checklists and confirm arrangements the day before and/or the day of the program
Arrive early to ensure that everything is ready
After the event thank everyone for participating and plant seeds for their participating in future programs
Leave the facilities in the same condition that you found them - you will soon realize the incredible benefits of good working relationships with the Building Service and Maintenance staff.
Return all equipment the day of or the day after the event - especially if you ever want to use that equipment again!
Reward the people who helped with the program
different people need different kinds of attention
celebrate your successes
public thank yous are almost always appreciated (at floor meetings, in the hall newspaper, etc.)
Common Problems with Program Implementation:
Failure to plan and/or follow through on any number of details from your planning checklists - Murphy's Law will catch up with you!
6. EVALUATION: Determining if the program was successful and worth repeating - various degrees of sophistication for measuring and defining success
Plan program goals, evaluation strategies and evaluation criteria in the Program Planning stage
What the heck did the program planners learn from planning the program and/or from the program itself?
Encourage honest feedback from the participants
Make recommendations for potential future programmers to use
Leave the evaluation results in a place where others can utilize them in the future
Common Problems with Evaluation:
Not done at all
Not planned for in advance
Uncertainty about what to measure - usually because there are no program goals
_____ Assess needs of population
_____ Brainstorm ideas
_____ Determine goals of program
_____ Choose theme
_____ Select planning committee
_____ Choose time and date
_____ Choose location (reserve space, turn in furniture requests and/or diagrams,
pay any deposits, etc.)
_____ Arrange finances (prepare budget, identify sources of income, ask for money,
prepare vouchers/contracts/transfers/purchase orders/etc. with hall
treasurer or graduate assistant)
_____ Coordinate plans with other groups (housing staff, advisor, other groups in
the hall, (space reservations and furniture rearrangements), Food
Services (ordering food on Social Events Order forms),
_____ Maintenance (some special equipment needs)., etc.)
_____ Contact guest speakers, etc. to arrange and verify details
_____ Reserve audio-visual equipment (pick-up, cost, return,
_____ Turn in all forms needed for permission or approval (check with RD if unsure)
_____ Arrange for staffing (at doors, exits, refreshments)
_____ Arrange for set-up (details, committee, rewards)
_____ Arrange for clean-up (details, return equipment, committee, rewards)
_____ Arrange for security (usually only for all-campus events or when large sums of
money are collected)
_____ Prepare decorations (check fire and safety codes, if in doubt)
_____ Order refreshments and serving items (napkins, cups, plates, etc.)
_____ Determine publicity strategies (costs, what kinds, locations, timing)
_____ Order tickets (printing, distribution, collection)
_____ Plan for money collection (who, when, change fund and container, how to
deposit money, staff to lock up in office safe)
_____ Order needed transportation
_____ Plan evaluation strategies (goals, criteria, methods, timing)
_____ Send out thank you notes
_____ Reward program planners
Adapted from materials designed by Kathy Obear, Colorado State University
Aber & Shay, 4/11/87, UIUC
1. Poor design:
not setting goals not well planned
not getting input (needs and interests)
reaching wrong group
2. Choosing poor location:
too far from students too many distractions
not comfortable--sit in chairs not known to students
too cold
3. Poor publicity:
not eye catching not creative information
not enough too cluttered
not enough in advance poorly located
4. Choosing poor facilitator:
poor interpersonal skills not knowledgeable enough in area
poor speaker
5. Not gaining support of colleagues through:
good communication delegation
involvement
6. Unprepared facilitator:
lack of agreement on topic expectations of number of people
doesn't show not enough time before program
does speaker arrive?
7. Timing:
didn't check students schedules to see what people do
during certain times of day
didn't check out other activities--finals, mid-terms, holidays
8. Murphy's Law:
film doesn't show equipment doesn't work
poor films room not set up or lights
uncomfortable temperature don't work
run short of money other helpers don't come through
9. Not following University procedure
10. Program runs too long: didn't specify with speaker
Adapted from materials used at Central Michigan University and a workshop by Cathy Clark, UIUC Area Coordinator.