INDUSTRY EXPERIENCE

Dr. Marlene Jensen

CEO, The Newsletter Group & Pricing Strategy Associates (1995 - 2007)

Consultant on new direct-response product launches and marketing (via e-mail, direct mail, telephone and website), pricing, testing and management for clients such as: Peppers & Rogers Group, Food Network, American Express Publishing, Playboy, and many small companies.

CEO, Jensen-Fann Publishers (2003 – 2007)

Founding partner and chief marketer for this company, which publishes books and e-books on pricing, website design, and small business entrepreneurship.

Editor & Publisher, Ancillary Profits newsletter (1992-1997)

Tested, then launched, this newsletter to magazine and newsletter publishers on 87 different ancillary products they could direct market through their publications (e.g., books, conferences, posters, directories, etc.). Sold in 1997.

President, Lifestyle Resource (1991-1992)

This direct marketing firm sold general products through revenue-sharing ads in consumer magazines, such as Time, People, and more.

VP/New Magazine Development, Maxco Publications (1990-1991)

Tested four new publications for Maxco and successfully launched two new newsletters and one magazine.

VP/Magazines, Springhouse Corp. (1986 to 1989)

Head of 136-person magazine division, including 4 magazines: Nursing88, Learning88, Office Systems'88, and Office Systems Dealer.  

CBS Publications (1979-1986)

VP/Publisher, Home Mechanix magazine

Publisher, Audio magazine

Director, Magazine Acquisitions and Development