Affects on pricing of country perceptions.
Pricing strategies for new, unknown brands.
Journals
Under review at the Journal of Product & Brand Management: The Price of Brand Loyalty
Accepted in 2007 for publication at the International Journal of Revenue Management:Using consumer-perceived risks to set optimal discount levels.
Drozdenko, R., & Jensen, M. (2005). Risk and acceptable maximum discount levels. Journal of Product & Brand Management, 14(4), 264-270
Conference Proceedings
Jensen, M. & Drozdenko, R. (2007). The price of brand loyalty under perceived time pressure.Proceedings of the Fordham Pricing Conference, Fordham University. New York.
Jensen, M. & Drozdenko, R. (2005). Risk factors that affect consumers’ preferred discount levels. Proceedings of the Fordham Pricing Conference, Fordham University. New York , 8. 31-32.
Jensen, M. & Drozdenko, R. (2005). Consumer processing of higher-than-expected prices. Proceedings of the Northeast Business & Economics Association, Hyatt Regency Hotel, Newport, RI. 32, 49-51.
Drozdenko, R. & Jensen, M. (2004). Maximum acceptable discounts. Proceedings of the Fordham Pricing Conference, Fordham University, New York, 7, 110-122.
Drozdenko, R. & Jensen, M. 2004). Brand Switching Influences in Advertising: An Experimental Study of Personal Care Products. Proceedings of the American Society of Business & Behavioral Sciences, Boardwalk Hotel, Las Vegas, 11, 1728-1736.
Drozdenko, R. & Jensen, M. (2003), Factors Influencing Brand Switching: Age, Sex and Brand Loyalty Groupings. Proceedings of Northeast Business & Economics Association, Montclair State University, 30, 18-21.
Jensen, M. & Drozdenko, R. (2004, September). The effects of discount levels on purchase intention and quality perception. In N. Delener (Chair), Marketing – Diverse Issues. Symposium conducted at the 31st Annual Northeast Business & Economics Assn., Yeshiva University , New York City.