RESEARCH & PUBLICATIONS

Dr. Marlene Jensen

 

Publications

Journals

Drozdenko, R. & Jensen, M. (2009). Translating country-of-origin effects into prices. Journal of Product & Brand Management, 18(5), 371-378.

Jensen, M. & Drozdenko, R. (2008). Using consumer-perceived risks to set optimal discount levels. International Journal of Revenue Management, 2(4), 327-343.

Jensen, M. & Drozdenko, R. (2008). The changing price of brand loyalty under perceived time pressure. Journal of Product & Brand Management, 17(2), 115-120.

Drozdenko, R., & Jensen, M. (2005). Risk and acceptable maximum discount levels. Journal of Product & Brand Management, 14(4), 264-270

Conference Proceedings

Coelho, D., Drozdenko, R. & Jensen, M. (2010). Re-examining the factors that affect consumer acceptance of innovation. Proceedings of the International Academy of Business and Public Administration Disciplines, Las Vegas, 17(1), 362-375.

Drozdenko, R. & Jensen, M. (2009). Perceptions of product discounts during an economic downturn. Proceedings of the International Academy of Business and Public Administration Disciplines, Orlando FL, 6(1), 104-110.

Drozdenko, R. & Jensen, M. (2008). Translating country-of-origin effects into prices. Proceedings of the Behavioral Pricing Conference, Drexel University, Philadelphia, 1, 14-18.

Jensen, M. & Drozdenko, R. (2007). The price of brand loyalty under perceived time pressure. Proceedings of the Fordham Pricing Conference, Fordham University. New York.

Jensen, M. & Drozdenko, R. (2005). Risk factors that affect consumers’ preferred discount levels. Proceedings of the Fordham Pricing Conference, Fordham University. New York , 8. 31-32.

Jensen, M. & Drozdenko, R. (2005). Consumer processing of higher-than-expected prices. Proceedings of the Northeast Business & Economics Association, Hyatt Regency Hotel, Newport, RI. 32, 49-51.

Drozdenko, R. & Jensen, M. (2004). Maximum acceptable discounts. Proceedings of the Fordham Pricing Conference, Fordham University, New York, 7, 110-122.

Drozdenko, R. & Jensen, M. 2004). Brand Switching Influences in Advertising: An Experimental Study of Personal Care Products. Proceedings of the American Society of Business & Behavioral Sciences, Boardwalk Hotel, Las Vegas, 11, 1728-1736.

Drozdenko, R. & Jensen, M. (2003), Factors Influencing Brand Switching: Age, Sex and Brand Loyalty Groupings. Proceedings of Northeast Business & Economics Association, Montclair State University, 30, 18-21.

Refereed Conference Presentations

Jensen, M., Drozdenko, R. & Coelho, D. (2009). The price of intangible product features: Effects of framing, source of payment and product category. In Behavioral Pricing Conference, University of Central Florida, Orlando.

Jensen, M. & Drozdenko, R. (2004, September). The effects of discount levels on purchase intention and quality perception. In N. Delener (Chair), Marketing – Diverse Issues. Symposium conducted at the 31st Annual Northeast Business & Economics Assn., Yeshiva University, New York City.