TEACHING & COURSE DEVELOPMENT

Dr. Marlene Jensen

Teaching experience

• Lock Haven University of PA: Started in the Fall of 2007. Have taught:
  • MRKT410: Marketing Research
  • MRKT310: Entrepreneurial & Small Business Marketing
  • MRKT305: Internet Marketing & eCommerce
  • MRKT300: Consumer Behavior
  • MRKT200: Introduction to Marketing
  • MANG317: Entrepreneurship
• Ancell School of Business, Western Connecticut State University: Taught one or two classes per semester from 2002 to 2007. Classes included: Consumer Behavior, Principles of Marketing, Advertising, Integrated Marketing Communications, Direct Marketing, and Pricing for Marketers.
• Univ. of Phoenix Online : Taught Internet Marketing for their MBA program from 2002 to 2007, as well as Buyer Behavior and Intro to Marketing.
• Naugatuck Valley Community College : Taught Consumer Behavior from 2005 to 2007.
• American International University : Taught Intro to Marketing through their online program.
• Taught newsletter marketing at New Yore University.

Course development

2009: Developed 2 new courses for LHU:

• MRKT310: Entrepreneurial & Small Business Marketing

• MRKT410: Marketing Research

2008: Developed 2 new courses for LHU:

• MRKT305: Internet Marketing & eCommerce

• MRKT300: Consumer Behavior

2005: Developed and taught Pricing for Marketers as a senior-level course for Ancell School of Business, Western Connecticut State University .