LHU to Hold a Visual Merchandising Workshop
October 24, 2012- Lock Haven University Small Business Development Center (SBDC) and Downtown Lock Haven are teaming to host a “Visual Merchandising” workshop. Most retailers are now in the process of displaying the merchandise that they will be trying to sell customers for the 2012 Christmas season. Many in doing so are researching what would most likely be the hot items that people will be looking for in their gift giving .
What: Visual Merchandise Workshop
When: Wednesday, November 7, 2012 @ 5:00 p.m.
Where: Lock Haven University’s East Campus, 301 W. Church Street (Room J104)
Contact: Tim Keohane, Small Business Development Center Director, 570-484-2923
Lock Haven University and Downtown Lock Haven, Inc. Economic Restructuring Committee are bringing in a consultant to speak to merchants about efficient ways to prepare their businesses for the holidays. The event is to help merchants better position their merchandise in their stores to make and increase sales for the holiday season and beyond. Some of the areas of discussion will include; ways to attract customers and develop customer loyalty, ways to rotate merchandise to ensure a fresh look, discussions on merchandising saturation, and preparing the store for the holidays.
Join Ashley Lytle Almeida, a graduate of Albright College with a degree in Fashion Merchandising and Interior Design, for an exciting workshop on how to effectively laid-out a store that will entice customers to make a purchase. Ashley will also discuss how social media can impact a retail business. Ashley has worked for many top name retailers ( Polo, Ralph Lauren, Tommy Hilfiger, Gap) Ashley was the Senior Regional manager of Visual Merchandising for Polo, and currently is working in a local high end boutique in Historic Downtown Stroudsburg.
For more details and to register for the workshop contact the SBDC at (570) 484-2589 or visit the website at www.lhup.edu/sbdc/training. The cost of the workshop is $30. Businesses located in the downtown Lock Haven business district will receive a discounted attendance fee, as a result of funding from a USDA Rural Business Enterprise Grant awarded to Downtown Lock Haven, Inc., bringing their cost of attending the workshop down to $10. Checks may be made payable to “Lock Haven University” and should be sent to Educational Program Coordinator, LHU Small Business Development Center, 301 W. Church Street, Lock Haven, PA 17745.
The Lock Haven SBDC is an award winning member of the Pennsylvania Small Business Development Center, Inc. They are non-profit and provide free consulting for businesses and people planning to start their own business in Clinton or Lycoming Counties. LHU SBDC consultants assist many clients in such subjects as business planning, recordkeeping, loan proposals, marketing surveys, personnel management, advertising strategies and computers software implementation. All programs are provided on a non-discriminatory basis.
Lock Haven University is a member of the Pennsylvania State System of Higher Education (PASSHE), the largest provider of higher education in the commonwealth. Its 14 universities offer more than 250 degree and certificate programs in more than 120 areas of study. Nearly 405,000 system alumni live and work in Pennsylvania.