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Communication Media, B.A.       

Students majoring in Communication Media gain professional training qualifying them for entry level positions in mass media industries.  They also obtain a strong educational background in the theoretical and critical literature necessary to pursue graduate study.

Majors can select one or more of the three concentrations: print journalism, broadcast media, or public relations and advertising, each supported by several practical skills courses. Students preparing for careers in print and broadcast media focus on reporting, editing, production design, and performance skills.  Students choosing advertising and public relations take courses in writing, media planning and design, campaign execution, and case study analysis.  In addition, all students explore relevant philosophical, economic, social and critical issues in theory courses, such as Communication Law and Ethics and Cultural Studies in Mass Communication.

Communication Media students further develop knowledge and skills through participation in campus media.  The campus newspaper has a modern computer production facility that includes a desktop graphics and text scanner, CD-ROM, digital photography, worldwide web interface, and the page-making program most widely used in commercial newspapers. The student-run television organization produces news, sports and other programs in the 2,300 square-foot color television studio. The radio club operates a free-format program schedule using a well-equipped studio to transmit web-based programming to listeners.

Another important feature of this major is that students can write for the campus public relations office and participate in off-campus, for-credit internships with commercial, non-profit, and governmental media organizations.

A.

General Education (81 sh total:  73 sh common to all BA degrees plus 8 sh of free electives) 

 

 

 

B.

Core Requirements (15 sh total)

 

 

MCOM150 Introduction to Mass Communication

  3 sh

 

JOUR190 News Writing

  3 sh

 

JOUR290 News Reporting

  3 sh

 

MCOM330 Cultural Studies in Mass Communication

3 sh

 

MCOM494 Communication Law and Ethics

3 sh

C.

Concentration Cores (6 sh total) (Select 1, 2 or 3)

 

 

(1)  Broadcast Media

 

 

       JOUR295 Broadcast Journalism: Radio

3 sh

 

       JOUR310 Broadcast Journalism: Television

3 sh

 

(2)  Print Journalism

 

 

       JOUR393 News Editing  (required)

3 sh

Choose one from the following:

       JOUR390 Feature Writing

3 sh

       JOUR391 Sports Writing

3 sh

       JOUR394 Magazine Writing

3 sh

       JOUR450 Opinion Writing

3 sh

 

       JOUR493 Technology Enhanced Reporting

3 sh

 

(3)  Public Relations/Advertising

 

 

       JOUR292 Principles of Advertising

3 sh

 

       JOUR495 Public Relations Writing

3 sh

D.

Electives (18 sh for each emphasis)

 

 

FOUN211 Still Photography as Communication

3 sh

 

FOUN235 Introduction to Television Communication

3 sh

 

FOUN311 Photojournalism I

3 sh

  JOUR200 Mass Media Marketing

3 sh

 

JOUR205 Computer Mediated Writing

3 sh

 

JOUR210 Legal Writing - OR - PLGL210 Legal Writing

3 sh

 

JOUR215 Sports Broadcasting

3 sh

  JOUR292 Principles of Advertising

3 sh
  JOUR295 Broadcast Journalism:  Radio

3 sh
  JOUR300 Environmental Journalism

3 sh

 

JOUR305 Television Criticism

  3 sh

  JOUR310 Broadcast Journalism:  Television

3 sh

 

JOUR315 Corporate Video Production

  3 sh

 

JOUR318 Video Workshop

  3 sh

 

JOUR320 Radio Workshop

  3 sh

 

JOUR340 Advertising Design

3 sh

 

JOUR369 Internship (maximum of 3.0 sh may count as major electives)

3 sh

  JOUR370 Topics in Journalism

3 sh

 

JOUR390 Feature Writing

  3 sh

 

JOUR391 Sports Writing

  3 sh

 

JOUR393 News Editing

  3 sh

 

JOUR394 Magazine Writing

  3 sh

 

JOUR396 Script Writing

3 sh

 

JOUR410 Nonfiction Writers

  3 sh

 

JOUR450 Opinion Writing

3 sh

 

JOUR488 Case Studies in Public Relations

3 sh

 

JOUR492 Advertising in Contemporary Society

3 sh

 

JOUR493 Public Affairs Reporting

  3 sh

 

JOUR495 Public Relations Writing

  3 sh

 

JOUR496 Advertising Campaign Development

3 sh

 

JOUR499 Independent Study

3 sh

 

MCOM100 Introduction to Communication

  3 sh

 

MCOM205 Supervised Communications Practicum

3 sh

  MCOM/SPCH208 Communication Theory

3 sh

 

MCOM210 Gender and The Mass Media

3 sh

 

MCOM215 The Movies Look at the Media Professions

3 sh

 

MCOM220 Communication Criminal procedures

3 sh

  MCOM315 Introduction to Communication Research

3 sh
 

MCOM325 Film Today

3 sh

 

MCOM328 Humanities Seminar: Contemporary Travel Literature

3 sh

  MCOM328 Humanities Seminar:  Topics in Mass Communication

3 sh

 

MCOM328 Humanities Seminar:  Media Literacy

3 sh

 

MCOM328 Humanities Seminar:  Religion and the Mass Media

3 sh

 

MCOM328 Humanities Seminar:  Introduction to Film

3 sh

 

MCOM335 Gay and Lesbian Film

3 sh

 

MCOM392 Documentary Film

3 sh

  MCOM400 Communication Capstone Seminar (also cross-listed as SPCH400)

3 sh
 

MCOM415 Great Film Directors

3 sh

 

MCOM491 Propaganda and Public Opinion

3 sh

 

MCOM499 Independent Study

3 sh

 

SPCH305 Public Relations

3 sh

 

(Required courses in one emphasis may count as electives in another.)

 

Updated 05/04/2009

 
 


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