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SOCIAL PSYCHOLOGY
Instructor: Susan Boland
Case Study 1.8
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This case study assignment
requires that you apply the ideas presented in Chapter 2 of the
textbook. Read the case study carefully and answer the questions in
detail. Follow the instructions for case study write-up in the course
handout booklet. A copy of the instructions is also on my web page
www.lhup.edu/sboland
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A special note about
plagiarism. Avoid quoting directly from the textbook -- write using
your own words. Information taken from the text, even if rewritten in
your own words, must be credited to or cited to the textbook authors.
(e.g., Brehm, Kassin, & Fein, p. 36). See the full instructions for
more information about citing the text as a reference.
I also suggest that you review the class exercise on plagiarism.
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Because this particular
case study covers research methods, some of the material may fall under
the “common knowledge” rule of plagiarism. Despite this, I want you to
cite the textbook when you use terms or information that is covered in
the textbook. This will give you practice in using the citation
format. For example, you may know what an independent variable is from
other psychology courses. Normally, this would fall under the “common
knowledge” exception to plagiarism. For this case study, however, I
want you to cite the text as a source because 1) I cannot be sure of
what prior knowledge you do have, and 2) I want you to practice using
citations in your case study.
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If you have any
questions regarding this assignment, please ask. I am also happy to
go over rough drafts of case studies with you. If you wish me to review
a rough draft, you must set up an appointment, allowing at least 20
minutes to go over the paper with me. Keep in mind that you may want to
revise your paper after our conference, so you should have your rough
draft ready well before the due date.
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You may have the
opportunity to rewrite one of your answers from this case study – but
you won’t know which one until I announce it in class. Therefore, you
should write the paper with the assumption that all the version of the
answers you will turn in will count toward your grade.
Case
Study 1.8 (15 points): Johnny Can’t Read
The parents of
5-year old Johnny read a newspaper report of a research study conducted
by the Kaiser Family Foundation. A researcher with the foundation
conducted a telephone survey of 1,065 parents of children aged 6 months
to 6 years of age (Perlstein, 2004). The survey results indicate that
many children have a heavy diet of television and other electronic media
(e.g., videos). Children spend an average of three to five hours a day
watching television. It’s not unusual for children to have a television
in their room (Vandewater, 2004). The results of the study also
indicated that children with heavy viewing habits had lower reading
skills than did children who watch less TV. Thirty-four percent of 4-
to 6-year-olds in households classified as “heavy-TV” homes (where the
TV is on nearly all the time) can read. In comparison, 56% of 4- to 6-
year olds in homes where less TV is watched can read (Kornblum, 2003).
Johnny’s parents
don’t have much experience with interpreting research results, so they
ask you to help them. Using what you’ve learned from lecture and the
textbook, answer the questions that follow.
The answer to
each question is grade on a 5-point basis. Answers to each question
should be complete and should be able to stand on their own.
1)
Does the study described above use a correlational design or an
experimental design? In your answer you should briefly describe each
type of research design. Explain the basis for your identification. In
other words, explain what makes this particular study either a
correlational design or an experimental design, but not the other. (5
points)
2)
a) Is the relationship between rates television viewing and
reading ability positive or negative? Explain your answer and include a
description of both positive and negative relationships between
variables. (2 points)
b) Based on the results of this study
alone, would you tell Johnny’s parents that they could definitely
increase his reading ability by reducing his television viewing? That
is, Can you conclude from the results of this study that watching
television causes poor reading ability? Explain your
answer. (3 points)
3) Give at least three alternative
explanations for a relationship between the television watching and
reading ability. (5 points) (It may help to think in terms
of the directionality and third variable issues discussed in class. That
is, might A (television viewing) effect B (reading ability), or could B
(reading ability) effect A (television viewing)? Or is it possible that
another variable (C) is effects both A and B?)
Sources
cited
Kornblum, J. (2003, November 11). Effects of
TV on kids becoming less remote.
USA Today, p. 10D.
Perlstein, St. (2004, January). Too much
TV. Pediatric News, p. 48.
Vandewater, E.A. (2004, June). Television’s
impact on reading skills. Literacy Today, p. 17.
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