1. Frank and the lake

UCS:  leeches
UCR: repulsion
CS:  lake
CR: disgust

Bonus:  Counter-conditioning.  This happens when a conditioned stimulus (lake) is paired with a new stimulus (attractive woman) that is incompatible with the unwanted conditioned response (disgust).  Frank can't feel attraction and disgust at the same time, so the new response (attraction) takes place of the older conditioned response (disgust).  Wade & Tavris, p. 306

2.  Coconut and the dog

UCS: dog that chased cat
UCR: being frightened
CS: dog being walked
CR: running to door

Bonus:  Stimulus generalization.  When a conditioned response is made to similar stimuli to the conditioned stimulus. Wade &Tavris, p. 302.

3.  UCS:  smiles and compliments from cute guy
     UCR:  Amy smiling in response to smiles and compliments from cute guy
     CS:  smell of coffee
     CR:  Amy smiling in response to smell of coffee.

Bonus: Extinction.  When a conditioned stimulus (doorbell) no longer is paired with the unconditioned stimulus (monster) the conditioned response weakens and eventually disappears. Wade & Tavris, p. 301

1. Complaining about a headache has been negatively reinforced, because something unpleasant, the boring date, goes away.

2.  Positively punished. You received pain when you touched the iron.

3.  Negative punishment. When you were careless before, you lost something you wanted.

4.  Positive reinforcement.  You received a reward, something pleasant, when you put coins in the machine.

5.  Negative punishment.  You are losing something you enjoy (video player)

6.  Positive reinforcement.  You received a reward, a compliment, because of your haircut, so you repeat the haircut.

7.  Positive punishment.  When you are spanked you receive something unpleasant, i.e., pain to whatever part of your body is hit.

8.  Negative reinforcement.  You've lost two things you didn't like - the extra pounds and the teasing.

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