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2008: Director of Web
Development
Lock Haven University of Pennsylvania
Lock Haven, Pa. 17745
In 2007-08 academic year - leading a
Web Advisory Group
(comprised of representatives from across the university,
representing all campus groups) in researching and selecting a
content management system (CMS) to migrate and expand the current LHU Web site.
2001- 2007: Director of Public
Relations/Web
Lock Haven University of Pennsylvania
Lock Haven, Pa. 17745
LHU is one of fourteen Pennsylvania State System of Higher Education
(PASSHE) members (the public higher education institutions of the
Commonwealth of Pennsylvania). The
school’s primary focus is teacher education with an emphasis
on a strong liberal arts foundation. LHU offers both baccalaureate
and master degree programs. The LHU International Studies Institute
is a well-respected and established study-abroad program with
active student and faculty exchange program opportunities to over
twenty countries around the globe. There are approximately 5,000
undergraduate and graduate students served on the main campus
and approximately 500 students enrolled at the Clearfield Campus
in Clearfield, Pa. The Director of Public Relations reports to the
vice president of University Advancement and supervises the
sports information director, assistant director of public relations,
department secretary and a staff of undergraduate student
workers. The following are coordinated by the PR director
and serve the various University constituencies with
an annual budget of approximately $118,000:
- Coordinate
University advertising: radio, television, print
(as needed),
- University
magazine (Perspective) editor and production
coordinator of four, full-color issues per calendar year,
- Official
University Media Spokesperson,
- Notification
of weather-related closings and/or delays,
- University
Administrative Web site: concept, navigation,
and
multi-department oversight and supervision, graphic design,
administration of personal and departmental direct access,
- Photography:
campus event photos and contracted services
- Graphic
Design: campus graphics and contracted services
-
Writing/editing: feature stories/news releases for main and
Clearfield campuses
- Newspaper
classified, legal, and display advertising design
and placement for main and Clearfield campuses
- Magazine print
advertising design and placement
2007: Named a finalist/Runner-up
(one of four) in the PR News PR People Awards national competition in the
PR Professional of the Year – Academic Institution category.
Nominated individuals are judged by a panel of blue-chip PR
executives on criteria that included: professional PR-related
achievements; specific campaigns or efforts spearheaded by the
nominee and related outcomes; leadership qualities (ability to
manage internally, intra departmentally and externally); innovative
thinking;
sound judgment; flexibility; creativity; financial management; how
the nominee applied key tenets of PR - from reputation management to
measurement; and volunteer efforts and other contributions to PR
advocacy.
News Release
2004: LHU Student Cooperative Council Student Choice Award Recipient
(student selected)
2002: selected by the University
president to be a campus representative to attend the
Pennsylvania State System of
Higher Education Leadership Development
Institute - a program presented by the Center for Policy Studies and
Leadership in Harrisburg, Pennsylvania
1999 – 2001:
University Webmaster/Campus Graphic Designer
Lock Haven University of Pennsylvania;
Lock Haven, Pa. 17745
Worked individually with university academic and administrative
departments to create, update, and enhance presence on the World
Wide Web. Identified and implemented new and effective ways of
communicating LHU programs and events to a global Web community.
Annual operating budget: $0.
In coming to LHU in
April of 1999, the University Web site was ranked
eleventh out of fourteen Pennsylvania State System of Higher
Education member institutions in an annual study conducted by
communication professor Dr. Mark Chase of Slippery Rock
University of Pennsylvania. The following year (2000) the LHU site
jumped to number four; and in 2001 topped all fourteen schools in
the same study (all accomplished with no additional staff or
budget).
Responsible
for graphic design and print production of collateral
materials for the University Advancement division. Created the theme and logo for the LHU Foundation’s five-year
capital campaign, “Touching Tomorrow Today.”
2001: Lock Haven University Meritorious
Achievement Award Recognition (faculty/staff nominated and selected)
2000, 1999: Lock Haven University
Meritorious Achievement Award Recognition nominee
1995 – 1999:
Community Relations/Graphic Design Specialist
Susquehanna Health; Williamsport,
Pa. 17701
Responsible for the design, development, and updating of
the three-hospital Web site (System consisting of The
Williamsport Hospital & Medical Center, Divine Providence
Hospital, and Muncy Valley Hospital); providing graphic design and
print production management for three-hospital health system, its
foundations, and auxiliaries. Produced a monthly Healthy Living
Guide newspaper tabloid insert; a weekly internal system-wide
newsletter; a quarterly full-color magazine (Susquehanna Health);
and was responsible for the creation of collateral print materials
for all departments and regional centers of excellence.
1999: Employee of the Month, Susquehanna
Health
(qualifying for Employee of the Year consideration -
peer selected/system of 2700 employees).
1991 – 1996:
Adjunct Faculty, College of Integrated Studies
Pennsylvania College of Technology;
(affiliated with the Pennsylvania State University), Williamsport,
Pa. 17701
- Mechanical
Prep Lab: design & layout using both
conventional and computer methodology,
- Graphic
Design: introduce printing students to design
& layout,
- Color Theory:
how light affects color and how color
is perceived,
- Film
Assembly-Flat Sheet: introduction to film
assembly/print process.
1990 – 1995:
Senior Graphic Designer
The Lessig Group, Montoursville, Pa. 17754
Responsible for all aspects of graphic design, print production, and
account representation. Served as interim art director in 1993.
1995: Admissions Marketing Report
- National Bronze Award - LHU Admissions Recruitment Search Pieces
1986 – 1990:
Account Representative/Pre-Press/Design
Reed Hann Litho, Co.;
Williamsport, Pa. 17701
Pre-press film assembly, graphic design, and customer
service representative for this full-service offset lithography commercial printing company.
1984 - 1986:
Graphic Designer
Greystone Advertising, Inc., Williamsport, Pa. 17701
Graphic design and print production services for this full-service
advertising company.
1984:
Advertising Manager
Wilson’s Sporting Goods, Williamsport, Pa. 17701
Responsible for print & radio advertising, design, placement, and
budget for three retail store operations.
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