Visual Identity Study - Student/Faculty/Staff

You have elected to participate in this brief, voluntary, 10 minute survey about the visual identity of Lock Haven University. All data will be kept completely confidential. For participating in the survey, you will be eligible to
be entered in a drawing to win a choice of a www.Amazon.com gift certificate or $200 cash. To be entered in the drawing, you must respond by November 1, 2006. The winner will be selected shortly after and notified
by email.

Q1. Which of the following best describes you?
      Faculty member      Staff member      LHU student     

Q2. Question for Faculty/Staff only: How long have you worked at LHU?  
     Less than 5 years    5 -10 years    11-15 years     More than 15 years

Q3. Which is your primary campus?  
      Main        Clearfield       Online/distance education

Q4. What three words or short phrases would you use to describe what this image communicates to you
       about Lock Haven University?

1.  2.  3.

Q5. What three words or short phrases would you use to describe what this image communicates to you
       about Lock Haven University?

1.   2.  3.

Q6. What three words or short phrases would you use to describe what this image communicates to you
       about Lock Haven University?

1.   2.   3.

Q7. In your opinion, which of the following words/phrases best describe what this image makes you think
       of  Lock Haven University?  ( mark up to three )

academic quality athletics attractive unattractive informal approachable off-putting scholarly confusing

energetic formal forward-thinking fun international modern prestigious pride traditional

Q8. In your opinion, which of the following adjectives best describe what this image makes you think
       of  Lock Haven University?  ( mark up to three )

academic quality athletics attractive unattractive informal approachable off-putting scholarly confusing

energetic formal forward-thinking fun international modern prestigious pride traditional

Q9. In your opinion, which of the following adjectives best describe what this image makes you think
       of  Lock Haven University?  ( mark up to three )

academic quality athletics attractive unattractive informal approachable off-putting scholarly confusing

energetic formal forward-thinking fun international modern prestigious pride traditional

Q10. How do these images make you feel about  Lock Haven University?

	negative				positive

Q11. Which of the following names do you prefer as the proper name for the following institution in
       north central Pennsylvania?
      Lock Haven University of Pennsylvania      Lock Haven         LHU
      Lock Haven University                              LHUP                The Haven

Q12. Which of the following names do you most commonly use when referring to the following
        institution in north central Pennsylvania?
      Lock Haven University of Pennsylvania      Lock Haven         LHU
      Lock Haven University                              LHUP                The Haven

Q13. [ For LHU Faculty and Staff only ]
        For academic and non-athletic uses, which of the following do you most commonly use?

	Lock Haven University
	Other, please specify:

Q14. If  the university developed a new visual identity/logo for academic and non-athletic uses, what
         three words or short phrases would you use to describe what the image should communicate
         about Lock Haven University?
         1.  2.  3.

Q15. If the university developed a new visual identity/logo for academic research and non-athletic uses,
         which of the following assets/traits should it possess?

Q16. In your opinion, why would a student want to go to LHU instead of another college or university?
        

Q17. In your opinion, why would a student want to go to another college or university instead of LHU?
        

Q18. How many hours per day do you spend on the Internet?
        None       Less than 1       1-2        3-4       More than 4

By submitting your responses, you are consenting to participating in this study.