Visual Identity Study - Prospective Students

You have elected to participate in this brief, voluntary, 10 minute survey because you are in the process of selecting a college. All data will be kept completely confidential. For participating in the survey, you will be eligible to be entered in a drawing to win a choice of a www.Amazon.com gift certificate or $200 cash. To be entered in the drawing, you must respond by November 1, 2006. The winner will be selected shortly after
and notified by email.

Q2. To the best of your knowledge, which of college/university does this image represent?  

Answer:

Q3. To the best of your knowledge, which of college/university does this image represent?  

Answer:

Q4. What three words or short phrases would you use to describe what this image communicates to you
       about Lock Haven University?   

1.    2.   3.

Q5. What three words or short phrases would you use to describe what this image communicates to you
       about Lock Haven University?

1.    2.    3.

Q6. What three words or short phrases would you use to describe what this image communicates to you
       about Lock Haven University?

1.   2.   3.

Q7. In your opinion, which of the following words/phrases best describe what this image makes you think
      of Lock Haven University?  ( mark up to three )

academic quality athletics attractive unattractive informal approachable off-putting scholarly confusing

energetic formal forward-thinking fun international modern prestigious pride traditional

Q8. In your opinion, which of the following adjectives best describe what this image makes you think
of  Lock Haven University?  ( mark up to three )

academic quality athletics attractive unattractive informal approachable off-putting scholarly confusing

energetic formal forward-thinking fun international modern prestigious pride traditional

Q9. In your opinion, which of the following adjectives best describe what this image makes you think
of  Lock Haven University?  ( mark up to three )

academic quality athletics attractive unattractive informal approachable off-putting scholarly confusing

energetic formal forward-thinking fun international modern prestigious pride traditional

Q10. How do these images make you feel about Lock Haven University?

	negative				positive

Q11. Which of the following names do you prefer as the proper name for the following institution in
      central Pennsylvania?
      Lock Haven University of Pennsylvania      Lock Haven         The Haven
      Lock Haven University                              LHUP                LHU

Q12. Which of the following names do you most commonly use when referring to the following
        institution in central Pennsylvania?
       Lock Haven University of Pennsylvania     Lock Haven         The Haven        
       Lock Haven University                             LHUP                LHU

Q13. In your opinion, why would a student want to go to LHU instead of another college or university?
         

Q14. In your opinion, why would a student want to go to another college or university instead of LHU?
         

Q15. How many hours per day do you spend on the Internet?
       None       Less than 1       1-2        3-4       More than 4

By submitting your responses, you are consenting to participating in this study.